Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. ==History== The word `ambush` as used in the expression ambush marketing, means `an attack from a hidden position` and is derived from the old French verb embuschier, ha...
Found on
http://en.wikipedia.org/wiki/Ambush_marketing
A deliberate attempt by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship. For example by advertising during broadcasts of the event. See also 'buzz'
Found on
https://www.encyclo.co.uk/local/20161
No exact match found.
